THE Aesthetic Academy
Building a strong aesthetic practice requires
great clinical outcomes, outstanding service and
strong business acumen. Leading aesthetic physicians
know that they alone cannot do it all.
Success requires a team that is informed, motivated,
engaged and highly skilled in sustaining
a financially successful aesthetic practice.
Under the direction and sponsorship of THE
Aesthetic Practice Association™ (TAPA) and the
Certified Aesthetic Consultant™ (CAC) program,
THE Aesthetic Academy offers advanced practice
management education and training. This program
is taught by a faculty of leading aesthetic
physicians and practice management experts who
will provide personal instruction via live activity
based learning exercises.
THE Aesthetic Academy promotes the enduring
benefits of continued education and training
obtained from certification via the CAC program.
These valuable resources will serve as
highly effective tools for retaining and applying
lessons learned at THE Aesthetic Academy.
To further jumpstart your training, each person who registers for THE Aesthetic Academy will receive a complimentary one year membership to THE Aesthetic Practice
Association and a complimentary trial of the CAC online educational program.
The Certified Aesthetic Consultant (CAC) program will serve as the foundational curriculum for THE Aesthetic Academy. The CAC curriculum consists of four educational modules: Basic Science, Marketing Principles, Consultation Skills and Business Practices.
- Skin Structure and Aging
- Energy Source and Devices
- Energy Device - Tissue Interaction
- Clinical Targets of Energy Devices
- Treating the Aging Face
- Internet Marketing
- Media Selection and Placement
- Consumer Workshops
- Generating Referrals
- Consultation Closure: Phone/Internet
- Expectation Management and Selling Skills
- Handling Complaints and Complications
- The Aesthetic History and Informed Consent
- Pricing and Fee Discussion Strategies
- Tracking Conversion Rates
- Physician/Practice Leadership
- Basic Business Financials
- Laser Safety
- Effective Photography