2011 Program Information will be updated soon.

8:00 am to 9:00 am: Registration and Breakfast

9:00 am to 9:10 am: Introduction and Meeting – Michael Moretti, Program Chairman

• Meeting Overview
• Aesthetic Market Forecast
• Practice Survey Results

9:10 am to 9:30 am: Keynote Address: Maximizing Your Opportunities in Aesthetic Medicine – Michael Kane, M.D.

• Opportunities and Trends in Aesthetic Medicine
• Holistic Approach to Body Image Enhancement
• Influence of Hollywood on Aesthetic Medicine
• Defining the Aesthetic Practice

9:30 am to 9:55 am: Rejuvenate Your Practice with Latest Light-Based Procedures – Dianne Quibell, M.D.

• Achieving Success with Light-Based Technologies
• Importance of Science and Versatility
• Key Factors in Selecting a Device

9:55 am to 10:25 am: Unique Marketing Needs of an Aesthetic Practice – Cheryl Whitman

• Value of Image: Appearance Counts
• Winning Patient Education
• Avoid Critical Marketing Mistakes
• Keeping a Balance in Your Marketing Mix
• Increasing Patient Retention

10:25 am to 10:50 am: Strengthen Your Aesthetic Business with Solution-Based Skin Resurfacing - Greg Stickley

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

10:50 am to 11:05 am: Break

11:05 am to 11:30 am: Leverage Body Shaping for Success – Lori Brightman, M.D.

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

11:30 am to 12:00 pm: Building and Managing an Aesthetic Practice – Shawn O’Neil

• Benchmarking Your Practice
• Increasing Staff Productivity and Profits
• Understanding Expense and Productivity Metrics

12:00 pm to 12:25 pm: Deliver the Total Facial Rejuvenation Experience - Hyun Soo Lee, M.D.

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

12:25 pm to 1:25 pm: Lunch

12:45 pm to 1:25 pm: Lunch Workshop: Integrating an Eyelash Growth Treatment into Your Practice - Joseph Eviatar, M.D., and Shawn O’Neil

• Clinical Efficacy of Eyelash Growth Treatments
• Utilizing Gateway Procedures to Cross-Sell
• Practice Building Strategies and Tactics

1:25 pm to 1:55 pm: Motivational Management Principles – Jay Shorr

• Incentive Structures
• Team Building / Practice Efficiency
• Goal Setting / Practice Development
• Staff Satisfaction / Retention

1:55 pm to 2:20 pm: Optimize Skin Rejuvenation in Today’s Practice – Mitchell Chasin, M.D.

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

2:20 pm to 2:50 pm: Advanced Patient Marketing Techniques – Greg Washington

• Mastering the Consultation Process
• Invertising / Internal Marketing
• Patient Referral / Lead Generation
• Value Promotions
  
• Cross-Selling / Upselling

2:50 pm to 3:05 pm: Break

3:05 pm to 3:30 pm: Sustaining Success with Facial Injectables – Howard Feldman, M.D.

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

3:30 pm to 3:55 pm: Transform Your Practice with Prescription Skincare - Barry DiBernardo, M.D.

• Product Discussion / Scientific Review
• Practice Economics / Marketing Tactics
• Practice Building / Case Studies

3:55 pm to 4:30 pm: Interactive Learning Workshop - Shawn O’Neil, Jay Shorr, Greg Washington and Cheryl Whitman

• Activity Based Learning Modules
• Group Exercises with Expert Panel
• Team Roundtable Break-Outs

4:30 pm to 5:00 pm: Networking and Social Event

5:00 pm to 6:00 pm: Dinner and Educational Workshop: Enhance Your Practice with Body Contouring – Joseph Cervone, M.D.