8:00 am to 9:00 am: Registration and Breakfast Workshop
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8:30 am to 9:00 am: Practice Development via Advanced Technologies – Lori Robertson, MSN, FNP-C |
9:00 am to 9:10 am: Introduction - Michael Moretti, Editor, THE Aesthetic Guide
- Aesthetic Market Forecast
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9:10 am to 9:25 am - Keynote address– Optimizing Your Success in Aesthetic Medicine - David Matlock, M.D., M.B.A., F.A.C.O.G.
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- Opportunities and Trends in Aesthetic Medicine
- Influence of Media on Aesthetic Medicine
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9:25 am to 9:40 am: The Hollywood Connection – Paul S. Nassif, M.D., F.A.C.S. |
- Optimizing Television and the Media for Brand Development.
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9:40 am to 10:00 am: Utilizing Public Relations and the Media to Build Your Brand – Will Kirby, D.O., F.A.O.C.D.
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- Public Relations Tactics
- Brand Recognition
- Using Television
10:00 am to 10:15 am: Break
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10:15 am to 11:15 am How to Treat Leg Veins with Asclera – J.Theodore King, M.D., F.A.C.Ph. |
- Live Patient Treatment Demonstration
- The Principles of Sclerotherapy
- Proper Patient Evaluation
- Avoiding Complications
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11:15 am to 12:15 pm: Integrating an Eyelash Growth Treatment into Your Practice – Steve Yoelin, M.D. |
- Clinical Efficacy of Eyelash Growth Treatments
- Utilizing Gateway Procedures to Cross-Sell
- Practice Building Strategies and Tactics
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12:15 pm to 12:45 pm: Lunch
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12:45 pm to 1:45 pm: Workshop: Attaining Success with Facial Injectables – Alexander Rivkin, M.D. |
- Live Patient Treatment Demonstration
- Clinical Efficacy of Facial Injectables
- Mastering the Art of Facial Injectables
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1:45 pm to 2.15 pm: CAC Session I – Advanced Patient Marketing Techniques – Leslie Blanche, Practice Building Specialist, IF Marketing |
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Mastering the Consultation Process
- Invertising / Internal Marketing
- Patient Referral / Lead Generation
- Value Promotions
- Cross-Selling / Upselling
2:15 pm to 2:30 pm: Break
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2:30 pm to 3:30 pm: Theoretical, Historical and Clinical Overview of Sublative Rejuvenation – Dore J. Gilbert, M.D. |
- Live Patient Treatment Demonstration
- Importance of Science and Versatility
- Key Factors in Selecting a Device
- Selecting Patients for Successful Outcomes
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3:30 pm to 4:00 pm: CAC Session II – The Unique Marketing Needs of an Aesthetic Practice – Leslie Blanche, Practice Building Specialist - IF Marketing |
- Value of Image - Appearance Counts
- Winning Patient Education
- Avoid Critical Marketing Mistakes
- Increasing Patient Retention
4:00 pm to 4:15 pm: Break
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4:15 pm to 5:15 pm: How to Use Radiesse- William Philip Werschler, M.D., F.A.A.D., F.A.A.C.S. |
- Live Patient Treatment Demonstration
- Facial Volumizing
- Understanding the Aging Face
- Avoiding Complications
5:15 pm to 5:45 pm: Networking and Social Event
5:45 pm: Grand Prize Drawing |
